Nissan’s “Arc” Plan Will See Them Introduce 30 New Cars In The Next Three Years
Japanese automaker Nissan is significantly overhauling its lineup under its new business plan, “The Arc.” They will launch 30 new models in their lineup by 2027. Sixteen of these models will be electric vehicles (EVs) or hybrids, while the other 14 will be internal combustion engine (ICE) cars, according to a report from Motor1.
Nissan’s Arc
Nissan’s plan is a combination of multiple regional strategies, which includes the North American market. The United States and Canada will see the Japanese automaker debut plug-in hybrids alongside “e-Power” models. According to Motor1, the latter refers to vehicles with a combustion engine that generates power from a battery-powered electric motor.
According to a report from Car and Driver, Nissan will put $200 million towards customer experience integration to increase sales by 330,000 units over the next two years. It’s part of Nissan’s goal to overhaul almost 80 percent of its passenger vehicle fleet in North America by 2026.
While the Japanese automaker has yet to reveal many details about its new 30-model lineup, Motor1 reports that most vehicles will be SUVs or crossovers. Their report states that Nissan will deliver five new SUVs in the Middle Eastern market and two in Africa, where the automaker will provide a new gas-powered “A-segment” vehicle. Meanwhile, the automaker will bring six new cars to the European market, where Nissan intends to make 40 percent of their lineup EVs.
Nissan’s “Arc” plan includes revitalizing 80 percent of its portfolio in Japan. They will debut five brand-new cars domestically, which will bump up EVs and hybrids, accounting for 70 percent of their lineup at home. Meanwhile, Nissan will debut eight EVs and hybrids in China. The “Arc” will see 40 percent of Nissan’s lineup become electrified by 2027, a number that will reach 60 percent globally in 2030.
According to Car and Driver’s report, Nissan’s goal is significantly reducing the price for their next generation of EVs. The Japanese automaker says it will make its next-gen EVs 30 percent cheaper than it currently costs to manufacture the Nissan Ariya. They expect to achieve price parity for production on their ICE and electrified vehicles by the end of this decade.
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