2024 Mustang Mach E

13 Cars Nobody Wants to Buy Right Now

In today’s economy, more than brand names are needed to save car dealers from decreased sales. More consumers in today’s market seek the best value they can find, not necessarily brand loyalty. 

Whether you’re selling a used vehicle or are hoping to get a new-to-you (or even brand new) vehicle, monitoring the market is the best way to find the best deal (or how much to sell your car realistically). 

We’ll review the slowest-selling cars in today’s auto market from used to new vehicles.

Jaguar F-Type

2019 Jaguar F-Type
Image Credit: WikiCommons.

Luxury vehicles in a rocky economy are just that—a luxury. Even for this retiring model, the Jaguar F-Type just isn’t moving. Maybe because it sells for an average of $100,134—not exactly spare change. Its market day supply sits at 315 and 714 total for sale, so there’s plenty to go around and few interested buyers. 

Dodge Charger

2023 Dodge Charger
Image Credit: Dodge.

The four-door muscle car has a whopping 33,629 cars for sale and a 477 market-day supply. So, if you want a Charger for a reduced price, you can snag one from a desperate dealer or owner. Remember that the average selling price is $44,375, so you still need a lot of cash to get your hands on one.  

Dodge Challenger

Dodge Challenger
Image Credit: Dave R/Flickr.

The Charger’s two-door coupe fraternal twin, the Challenger, is also suffering in today’s car market. Its average selling price hits $52,553 with 24,582 on the market. Before opting for the Challenger, think how often you’ll be carting around friends or family. If you’re single or a small family of two, the Charger may be a better fit. 

Ford Mustang Mach-E

2021 Ford Mustang Mach-E
Image Credit: Gabriel Nica/Shutterstock.

The eclectic SUV isn’t performing as well as Ford hoped—at least recently. While the vehicle is a great rival for Tesla, there are 24,292 on the market and not nearly enough interested buyers. One reason can be its high price point of $55,094, as today’s average consumer cannot swing such a high price point for a vehicle. 

Buick Enclave

Buick Enclave
Image Credit: WikiCommons.

Sitting around 82 days on the market at $29,057, the Buick Enclave is slow to sell. Though considered a reliable model at a score of 85 out of 100 on the J.D. Power list, it’s moving at a tortoise’s pace. Maybe because there are other rival SUVs, like the Honda CRV and the Mazda CX-5.

Tesla Model S

Tesla Model S
Image Credit: Tesla.

Sitting around 88 days on the market for an average price of $65,216, the Tesla Model S isn’t a quick mover. Part of this may be due to the discontinuation of the model in international markets, causing an uproar in interested customers. But more likely, people just aren’t opting for used or new electric SUVs due to the price. 

Lincoln Navigator

Lincoln Navigator
Image Credit: Dinkun Chen/WikiCommons.

Responsive and speedy, there’s nothing majorly wrong with a Lincoln Navigator on the market. But the $104,000 price tag would stop most people in their tracks. Today’s consumer still loves a great SUV, but with other affordable options on the market, the Navigator isn’t at the top of the list. 

Land Rover Discovery Sport

Land Rover Discovery Sport
Image Credit: Dinkun Chen/WikiCommons.

Are you trying to sell a Land Rover Discovery Sport? You’ll have to wait a while. We’re talking about four months of waiting with an average of 119 days on the market. The average selling price is around $53,000. If you’re selling a Range Rover, that’s a different story, selling after 10 days or less.  

Chevrolet Blazer

Chevrolet Blazer (2020)
Image Credit: Kevauto/WikiCommons.

Have a Chevrolet Blazer to sell? You’ll need to wait about two months before it’s sold, averaging about 66 days on the market for $31,644. In terms of midsize SUVs, the Blazer isn’t the first one at the top of people’s lists, making it much slower to sell than your typical midsize SUV. 

Nissan Murano

2011 Nissan Murano
Image Credit: U.S. National Highway Traffic Safety Administration/WikiCommons.

Do you want a Nissan Murano? Then we have great news. Are you trying to sell one? We can’t say we have the same positive energy. Sitting at an average of 88 days on the market, you’ll eventually get around $45,000 once you do sell it. Like many of the other SUVs on this list, many consumers opt for other models at lower prices. 

Nissan LEAF

Nissan Leaf
Image Credit: Nissan.

A more affordable alternative to a Tesla or other electric vehicles, the Nissan LEAF still needs to move. One downside is that it has a limited range of 150 miles fully charged (yikes). At that rate, people hold out for more expensive models that don’t require stopping twice as often for a charge. 

Jeep Cherokee 

2016 Jeep Cherokee
Image Credit: Stellantis.

Hopefully, you have a few months to commit to selling your used Cherokee. In today’s market, you can expect to sell yours around 128.7 days at just under $40,000. After retiring the model in 2023 to focus on better-selling models, there’s still plenty of inventory floating around. 

Ford Mustang

2023 Ford Mustang
Image Credit: Ford.

With an average of nearly 109 days on the market at a price of $56,000, brand-new Ford Mustangs are selling differently than they used to. Mustangs are fast and flashy but could be more fuel efficient, with 21mpg in the city and 32mpg on the highway. Though most people who purchase a Mustang aren’t buying it for the fuel economy, Mustang enthusiasts are holding off purchasing the latest model.  

Author: Gretchen Gales


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Gretchen Gales is a freelance writer, the executive editor of Quail Bell Magazine, and the author of the poetry chapbook Agora. Writing for nearly a decade, her work has appeared in Business Insider, Next Avenue, The Huffington Post, Bustle, and others. Gretchen has also been interviewed for Her Campus as part of their “How She Got There” series and an interview with the popular website Dear English Major. 

Gretchen, a knowledge geek and educator, loves breaking down complicated concepts into something everyone can understand and enjoy. A Jill of all (Writing) Trades, there aren’t many topics she hasn’t written about. 


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