Fisker Ocean Is Sinking Before It Even Sailed
The Fisker Ocean might be the latest electric vehicle to learn the hard way that a splashy debut does not guarantee a smooth voyage. The latest reports confirm that Magna International, the company from Austria that’s been building the Ocean SUVs, does not expect to make any more of those swanky electric chariots.
The news comes as Fisker has been fighting severe headwinds, desperately trying to stay afloat. Those deep price cuts back in March still sound unbelievable — $24,999 for a brand-new electric SUV? Well, it turns out even such bargain prices might not have been the lifesaver Fisker was looking for.
What Went Wrong With Fisker?
On paper, the Fisker Ocean looks like a decent electric SUV. It has a stylish and spacious interior, and it offers a range of up to 340 miles if you go for the big battery version. Even the base model can sprint from 0 to 60 mph in 6.9 seconds. It’s not a record breaker, for sure, but it’s got some pep.
Unfortunately, Fisker has been having a tough time getting these Oceans into customers’ hands — and that’s before the price cuts. Once the prices fell, those who had already paid the full ask early on ended up feeling short-changed. Add to it a couple of less-than-rosy reviews and delisting from the New York Stock Exchange, and the perfect storm was in full swing.
There Still Is A Sliver Of Hope
Still, Fisker’s CEO, Henrik Fisker, is not one to give up easily. He claims there are a few automotive companies ready to throw a lifeline to the sinking EV startup. Who those suitors are remains a mystery for now, but you can bet your lunch money it’ll be headline news and the best comeback in the history of the automotive world if someone actually does swoop in to save the day.
Despite some bad press, Ocean’s owners mainly had positive things to say about the car. Sadly, Fisker’s current situation has them worried about the long-term future of their EVs. It’s hard not to feel sad for them and for the company as well. It all sounded perfect — a stylish electric SUV made in a carbon-neutral factory in distant Austria. There’s a lot to like here, but sometimes, even the best intentions are not enough.
For now, those lucky few (or unlucky — depending on your perspective) who actually have a Fisker Ocean sitting in their driveway are the owners of a very limited edition EV. And the rest of us? We’ll be just sitting and watching if the Fisker sinks or manages to pull off a miraculous comeback. We know which one we are rooting for.