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Hyundai Makes History: First Automaker to Sell Cars Directly on Amazon

The world of online shopping has taken a giant leap forward as Hyundai teams up with Amazon to introduce a revolutionary way to buy cars. In a groundbreaking move announced at the Los Angeles Auto Show, Hyundai became the first automaker to offer new cars for sale on, setting a new standard in the automotive retail landscape.

This collaboration promises to redefine the car-buying experience, offering customers the convenience of purchasing vehicles through the trusted online platform, a feature previously unimaginable in the automotive industry.

Starting in 2024, Hyundai customers in the U.S. will have the option to browse and buy vehicles directly from Amazon’s website. The process is as simple as selecting models, colors, and desired features, allowing customers to complete their purchase using various payment and financing options. This novel approach eliminates the need for traditional dealership visits, providing a seamless online purchasing experience.

The partnership emphasizes customer convenience and flexibility. Once the purchase is made, buyers can choose to pick up their new Hyundai vehicle from their local dealership or opt for home delivery at their preferred time—an innovative convenience that caters to the modern consumer’s demand for flexibility and efficiency.

Amazon’s Alexa in Hyundai Cars

Not stopping at just selling cars, Hyundai also plans to integrate Amazon’s Alexa technology into their vehicles starting in 2025. This integration aims to enhance the in-car experience, offering drivers access to Amazon’s voice-activated assistant, further exemplifying Hyundai’s commitment to merging automotive innovation with cutting-edge technology.

This groundbreaking collaboration marks a significant shift in the automotive retail landscape, aligning with the evolving preferences of consumers, particularly in the wake of the COVID-19 pandemic. The move follows a growing trend in the industry, driven by the success of at-home delivery programs and the increasing acceptance of online vehicle purchases, especially within the electric vehicle market.

A New Approach of Direct-to-Consumer

This innovative approach mirrors the trailblazing strategy employed by Tesla, Rivian, and Lucid, who’ve embraced the direct-to-consumer sales model in the industry, bypassing traditional dealership networks. This initiative by Hyundai and Amazon aims to offer customers a hassle-free buying experience while empowering dealerships to showcase their inventory and expand their customer reach through the widely popular Amazon platform.

As the automotive industry adapts to changing consumer preferences and advancements in technology, Hyundai’s collaboration with Amazon marks a significant milestone in the evolution of car buying, reshaping the traditional retail model and paving the way for a more convenient and customer-centric future.


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